Real pricing and statistics based on Influway data
TikTok has become the go-to platform for influencer marketing with young audiences. TikTok influencer revenue varies based on follower count, content type, engagement rate, and niche. This article presents real pricing statistics based on Influway data.
In January 2026, TikTok influencers generate revenue in several ways: brand partnerships, UGC (User Generated Content), affiliate programs, and TikTok Creator Fund.
The main monetization methods include:
Follower count remains a determining factor in TikTok influencer pricing. Here are the average and median rates by follower range in January 2026, based on Influway data:
| Follower Range | Average Price | Median Price | Price Range |
|---|---|---|---|
| 0-5k | €229.00 | €116.00 | €36.00 - €800.00 |
| 5k-10k | €292.00 | €292.00 | €174.00 - €409.00 |
| 10k-50k | €79.00 | €79.00 | €40.00 - €118.00 |
| 50k-100k | €142.00 | €133.00 | €100.00 - €200.00 |
| 100k+ | €428.00 | €402.00 | €350.00 - €537.00 |
According to Influway data from January 2026, audience size directly influences rates. On TikTok, engagement and virality matter as much as follower count.
Content type also influences pricing. According to Influway data from January 2026, here are the average rates by TikTok content format:
| Content Type | Average Price | Median Price | Avg Delivery Time |
|---|---|---|---|
| sponsoredVideo | €287.00 | €250.00 | 7 days |
| productPlacement | €150.00 | €75.00 | 4 days |
| livePromotion | €150.00 | €150.00 | 7 days |
| productReview | €269.00 | €150.00 | 4 days |
Rates vary based on content complexity. Videos requiring more production, editing, or creativity command higher prices.
Several factors determine how much a TikTok influencer can charge:
According to Influway data from January 2026, there is a significant pricing difference between micro and macro TikTok influencers:
TikTok micro-influencers typically charge between €40.00 and €118.00 per video. They often offer better ROI thanks to highly engaged audiences and more accessible rates.
TikTok macro-influencers request between €350.00 and €537.00+ per collaboration. They offer massive visibility but at a higher cost.
In 2026, TikTok remains one of the highest-performing platforms for influencer marketing, particularly with audiences under 35.
ROI depends on your strategy: if you're targeting a young audience, active on social media and receptive to short video formats, TikTok can generate excellent results.
Influway data from January 2026 shows that brands investing in authentic collaborations with creators aligned with their values achieve the best results.
Rather than manually contacting hundreds of influencers, brands use platforms like Influway to filter TikTok creators by follower count, rates, niche, and engagement.
With Influway, you can compare service offerings, check ratings and reviews from other brands, and manage payments securely via Stripe Connect.
The platform allows you to refine your search to find exactly the type of TikTok influencer your brand needs, while controlling your budget and maximizing your ROI.
According to Influway data, a TikTok influencer earns an average of €36.00 to €800.00 per video depending on follower count. Micro-influencers (10k-50k) typically charge between €40.00 and €118.00, while macro-influencers (100k+) can request €350.00 to €537.00+ per collaboration.
TikTok pays creators via the Creator Fund (approximately $0.02-$0.04 per 1,000 views), but the majority of revenue comes from brand partnerships. Influencers typically charge a fixed rate per video to brands that sponsor them.
Yes. According to Influway data from January 2026, micro-influencers (10k-50k followers) typically charge between €40.00 and €118.00 per video, while macro-influencers (100k+) request €350.00 to €537.00+. TikTok micro-influencers often offer better ROI thanks to highly engaged audiences.
Influway Team
Data & Analysis
