1. Follower Count and View Rate
On Snapchat, follower count is important, but view rate is even more crucial. A creator with 20,000 followers where 80% watch their stories is worth more than an account with 100,000 followers with low engagement.
Real rates and statistics based on Influway data
Snapchat remains an important platform for content creators, particularly with young audiences. Snapchat influencer revenue varies based on factors such as follower count, content type, engagement rate, and niche.
This article presents real pricing statistics based on Influway, providing a transparent overview of what brands pay and what creators charge for different types of collaborations on Snapchat.
As of January 2026, Snapchat influencers are compensated in several ways: sponsored collaborations, branded filter and lens creation, product mentions in their stories, and affiliate programs. Unlike Instagram, Snapchat emphasizes ephemeral content and authenticity.
Most Snapchat creators charge per story, per sponsored snap, or for creating AR content like branded lenses. Rates heavily depend on their audience engagement and their ability to generate views and interactions.
Follower count remains a determining factor in Snapchat influencer pricing. Here are the average and median rates by follower range in January 2026, based on Influway data:
| Follower count | Average price | Median price | Price range |
|---|---|---|---|
| 0-5k | €36.00 | €36.00 | €36.00 - €36.00 |
Data based on Influway
This data shows that audience size directly influences rates. However, on Snapchat, engagement and views matter as much as follower count, since content is ephemeral and requires a very active audience.
Content type also influences pricing. Based on Influway data, here are average rates by Snapchat content format:
| Content type | Average price | Median price | Average delivery |
|---|---|---|---|
| Snap Mention | €36.00 | €36.00 | 1 days |
Data based on Influway
Branded Lenses are often the most expensive as they require significant creation work and offer a unique interactive experience. Stories and sponsored snaps remain more accessible for brands with limited budgets.
Several factors determine how much a Snapchat influencer can charge:
On Snapchat, follower count is important, but view rate is even more crucial. A creator with 20,000 followers where 80% watch their stories is worth more than an account with 100,000 followers with low engagement.
Brands seek audiences that respond, swipe up, and interact with filters and lenses. High engagement justifies premium rates.
Creating AR content like branded lenses requires more time and technical skills, which is reflected in pricing. Exclusive collaborations also cost more.
Snapchat influencers specialized in high-value niches (fashion, beauty, gaming, young lifestyle) can charge premium rates as their audience is highly targeted.
Story broadcasting duration (24h) and posting frequency influence rates. Some campaigns require multiple stories over several days, increasing total cost.
Rather than manually reaching out to hundreds of influencers, brands use platforms like Influway to:
With Influway, you can refine your search to find exactly the type of Snapchat influencer your brand needs, while controlling your budget and maximizing your ROI.
Based on Influway data, a Snapchat influencer earns on average between -€64.00 and €136.00 per story depending on follower count and engagement rate. Micro-influencers (10k-50k) typically charge between €50.00 and €300.00, while macro-influencers (100k+) can request €500.00 to €5,000.00+ per collaboration.
No, Snapchat does not directly pay creators per view (unlike their Spotlight program). Influencers typically charge a fixed rate per content piece to brands that sponsor them. Pricing depends on their audience, engagement, and collaboration type.
Yes. Micro-influencers (10k-50k followers) typically charge between €50.00 and €300.00 per collaboration, while macro-influencers (100k+) request €500.00 to €5,000.00+. Snapchat micro-influencers often offer better ROI thanks to highly engaged and loyal audiences.
Snapchat influencer revenue varies based on follower count, content type, engagement, and niche. Influway data shows that Snapchat remains a viable platform for influencer marketing, particularly with young audiences.
For brands, authenticity and engagement trump raw numbers. Prioritize creators who have a genuine connection with their audience and whose content naturally aligns with your brand.
Influway Team
Data & Analysis
