Shimaa is a UAE-based beauty and lifestyle content creator known for her elegant, authentic approach to storytelling. With a passion for skincare, makeup, and self-expression, she creates engaging content that celebrates confidence, creativity, and individuality. Over the years, Shimaa has collaborated with leading global brands such as Sephora, Rimmel London, Bourjois, Bioderma, Ajmal, TIRTIR and more, among others. She also proudly serves as a Medicube brand ambassador, producing content that inspires her audience to embrace beauty through innovation and care. Her content reflects a perfect balance of sophistication and relatability, blending beauty, wellness, and lifestyle in a way that connects deeply with her community. Based in Al Ain, Shimaa continues to grow her influence through creativity, authenticity, and a genuine love for all things beauty.