The best influencers in Travel
Discover our Travel influencer listing to find the ideal ambassador to represent your brand on social media.
- Username
- flo.feather
- location
- Toulouse
- Category
- Travel
Jeune maman passionnée de voyages et découvertes 🌿 Activités, lieux & produits kids 📸 Créatrice de contenu & UGC 🎯 +1M de vues/mois
- 6900
- Username
- sophieescapades
- location
- Argenteuil
- Category
- Travel
Femme, 61 ans, blogueuse voyage depuis 14 ans, j'inspire les plus de 50 ans.
- 8300
- 1400
- 1000
- 1000
- 900+
- Username
- pumpy.family
- Category
- Travel
On se lance dans l’aventure nomade en aménageant nous-mêmes Pumpy, un Volkswagen T5 de 2003, sans aucune expérience en bricolage. Chaque étape est un défi, mais aussi une occasion d’apprendre et de partager nos astuces avec notre communauté. Sur la route avec notre berger américain Pouh, on découvre le monde au gré de nos envies, tout en documentant notre expérience sur notre blog, notre compte Instagram. Tombés amoureux de ce mode de vie, on prépare déjà notre prochain projet : l’aménagement de Sparky, un Volkswagen Crafter plus spacieux, pour poursuivre notre rêve de liberté sur la route !
- 10K
- 1100
- Username
- magicofthemice
- Category
- Travel
Hi, my name is Ashley and I'm a 27 year old UK based creator - I love sharing photos and videos from my travels and experiences and sharing products I love and have purchased on my stories as well as creating other fun content.
- 3300
- 40
- Username
- sophie
- Category
- Travel
Je suis Sophie, 61 ans depuis quelques jours. Le magazine S m'a qualifiée de silver influenceuse, je prends. Mais je suis surtout blogueuse voyage depuis plus de 14 ans. Je suis un peu un ovni sur les réseaux : silver influenceuse mais je n'aime pas beaucoup la mode et les produits de beauté. La preuve : je ne suis pas maquillée sur cette photo! Il n'existe pas beaucoup d'influenceuse voyage de mon âge, pas grave c'est ce qui fait ma spécificité 😉
- 8200
- 1400
- 1000
- 900+
- 200+
- Username
- thehungrybackpack
- location
- Brighton
- Category
- Travel
✨ Food + Travel in my 40s (on a budget) 🎒 Exploring the UK one weekend at a time 🚂 Train hacks • Market eats • Hidden gems ⬇️ Free Travel Hacks Guide
- 20
- Username
- babycamping
- Category
- Travel
Hi we are Babycamping from the UK we are a family of four who enjoy camping and getting outdoors love our tent and just getting out and about whenever we can reviews for outdoor camping items and some tech every now and then too
- 600+
- Username
- miss_skywalker_09
- Category
- Travel
Hi! I am a uae based travel, food and luxury influencer with 10500+ followers. I have worked with some welllnown brands and properties. I also work as a UGC creator for their social pages.
- 10K
- Username
- lindaplayfoot
- Category
- Travel
Hey I’m Linda a 35 year old lover of all things travel!
- 1000
- Username
- bethsbackpacks
- location
- Lincolnshire
- Category
- Travel
Lover of solo travel, escaping the ordinary and experiencing new things. Aiming to visit 30 countries before I’m 30. 27 down, 3 to go.
- 300+
- 100+
- Username
- wildswimmingandwaterfalls
- location
- Fleetwood
- Category
- Travel
I’m a super outdoorsy adventure loving 31 year old woman who lives in the UK. All of my content is organic and is usually produced in the mountains and next to waterfalls (or just somewhere beautiful in general). I’m an equine dentist by trade but one of my passions is content creation as it’s something I genuinely love doing as well as wild swimming, camping, hiking, paddle boarding, snowboarding and climbing!
- 0
What is a travel influencer?
A travel influencer is a content creator who shares their travel experiences on various social media platforms, such as Instagram, YouTube, or TikTok. These influencers capture moments, landscapes, and cultures in a way that fascinates their audience. By using photos, videos, and stories, they highlight destinations, hotels, restaurants, and various activities.
The uniqueness of a travel influencer lies in their ability to inspire others to explore the world. Through their recommendations, potential travelers are drawn to the places showcased, directly influencing their vacation choices.
Benefits of collaborating with travel influencers
Credibility and relevance in the travel sector
Travel influencers bring undeniable credibility to their partnerships. Their expertise and authenticity create a trust bond with their audience. By sharing real experiences, they convey valuable information about destinations.
This relevance ensures that influencer recommendations are often more effective than traditional ads. Consumers are more likely to trust testimonials from someone they consider a friend rather than from a brand.
Targeted and engaged audience on social media
Travel influencers typically have a highly targeted audience. Their community consists of travel enthusiasts who are constantly seeking advice and inspiration. This engaged audience can translate into a high conversion rate for brands.
The profiles of these audiences vary, ranging from young adventurers to families looking for relaxing stays. Understanding this typical profile is essential for brands wishing to collaborate with effective travel influencers.
Specific opportunities
Collaborating with travel influencers opens the door to many opportunities. Whether through Instagram campaigns, YouTube videos, or even blogs, each format has its benefits. For example, Instagram stories offer a quick way to engage the audience, while travel videos allow for immersive showcasing of destinations.
How to select the right travel influencer?
Specific criteria
Choosing the right travel influencer is key to the success of any campaign. Among the criteria to consider, shared values between the brand and the influencer are crucial. This fosters an authentic and natural collaboration.
Audience quality is also a key element. It is important to evaluate not only the number of followers but also their engagement with the influencer's posts.
Suitable analysis tools
To make an informed selection, several analysis tools exist to evaluate the performance of travel influencers. Specialized platforms provide data on engagement rates, reach, and audience demographics.
This allows brands to ensure they are collaborating with influencers whose audience aligns with their target market.
Tips for becoming a successful travel influencer
Key skills
To succeed as a travel influencer, it is essential to master various content formats. This includes photography, video editing, and crafting engaging stories. The ability to create visually appealing content is critical to capturing the attention of followers.
Growth strategies
Growing a travel influencer account requires well-defined strategies. Regularly posting optimized content for each platform is crucial. Regular interaction with followers also strengthens the community.
Additionally, strategic collaborations with other influencers or brands can increase visibility and expand the audience.
Social media specifics for travel influencers
Each social network has its own specifics that travel influencers can leverage. For example, Instagram is great for landscape photography and capturing highlights, while YouTube allows for more detailed storytelling.
Engagement strategies also vary: on TikTok, short and dynamic videos can go viral quickly, providing instant visibility.
In conclusion, the travel influencer field offers rich opportunities for those who know how to navigate this space. Collaborating with the right travel influencers can turn a marketing campaign into a resounding success.