As a woman in my 40s I was turned off by adverts made by 20 year old beautiful and skinny women. So rather than shout out against it I have become just what I want to see. And others. I do not have a niche. I have life. I am a woman, a mum, I have a child with additional needs, I'm a pet owner, I have a home, a car, bills. Each and everyone could be a niche, but to me it's just life and I embody them all